State of the Art of the Scientific Literature on Digital Influencers and the Field of Aesthetics and Beauty

Abstract

Aesthetic Training in Brazil dates back to the 1950s, with Anne Marie Klotz playing a key role in the establishment of factories and equipment, as well as the founding of the Brazilian Federation of Aesthetics and Cosmetics (FEBECO). The profession was only officially regulated in 2019 (Law No. 13,643/2018), which defined the scope of practice for estheticians and cosmetologists. Alongside the growth of the cosmetics industry, digital influencers have gained prominence on social media platforms, creating an “information bubble” (Pariser, 2001) and demonstrating the relevance of Social Learning Theory (Bandura, 1986), which highlights that people learn behaviors and form beliefs through models. Systematic reviews identified 13 relevant studies among 346,000 records, revealing significant gaps in the literature on the topic, particularly in professional training. It is essential to balance the dissemination of information with scientific and technical rigor, ethical regulation, and the development of critical thinking among aesthetics students and professionals.