THE ECONOMIC CRISIS IN BRAZIL AND ITS EFFECTS ON THE REPAIR AND MAINTENANCE SERVICES SECTOR

Abstract

The Brazilian economy went through a period of growth between 2004 and 2013, in which the federal government adopted public policies that allowed the reduction of poverty and misery, the increase in formal employment and the increase in income and credit. The chaining of these indicators has changed the life model of Brazilians, raising their consumption pattern and favoring the acquisition of durable goods. However, the economic recession that hit the country between 2015 and 2016 brought evident consequences for several sectors of the Brazilian market. The objective of this work is to analyze the effects of the economic crisis in Brazil for the sector of repair and maintenance services. The method used for data analysis was regression through the use of linear graphic trend lines. The results show that the negative consequences of the economic crisis on the unemployment rate and the income of the worker culminated in the reduction of consumption of durable goods by Brazilian families. This fact favored the strengthening of the repair and maintenance market in the country, with the total trend obtained for growth with an increase of approximately 10.6% in the net operating revenue of the sector between the years 2014 and 2017. As a conclusion, it is verified that the associative analysis carried out allowed to obtain satisfactory results of the behavior of the market under study, enabling the delimitation of trends for the sector according to the current economic situation.