FUNDAMENTALS TO THINK ABOUT SUSTAINABLE INNOVATION

Abstract

This text is a proposal for open reflection around the fundamentals to understand sustainable innovation. It intends to be a reflection in the sense of pointing out that sustainability is directly linked to the objective reality in which the individual and in society are inserted to produce as materials to keep the human being alive, ensuring environmental preservation. Outside or beyond this analysis orientation, sustainability becomes an ideological discourse to hide a problem of innovation being a means of predation of thought and actions undertaken by the system of predatory material production and individual and collective quality of life. The objective is to awaken the debate about the origin and the meaning of the automatic way of thinking about innovation compatible with the preservation of the environment, through the occupied economic system and committed to the balance of the planet, present and future. This approach is established in three points: the first, a contextualization and scope of the theme; The second consists of a reflection on innovation, the third, a critical analysis on sustainability. The three axes are interconnected by the essential link between innovation and sustainability.