Madurez de la UX en las empresas del sudeste brasileño
Perspectivas de los directivos sobre la evolución de las prácticas centradas en el usuario
DOI:
https://doi.org/10.36674/mythos.v21i2.926Palabras clave:
Experiencia centrada en el usuario, Madurez de la experiencia del usuarioResumen
La experiencia del usuario (UX) se refiere a todas las interacciones que los usuarios tienen con un producto o servicio, desde la impresión inicial hasta su uso real. La madurez de la UX evalúa la capacidad de una organización para ofrecer con eficacia un diseño centrado en el usuario. Las organizaciones con un mayor nivel de madurez de UX son más capaces de ofrecer productos que se ajusten a las necesidades de sus clientes. Sin embargo, alcanzar la madurez de UX es un reto que requiere cambios estratégicos, culturales y de procedimiento. Este estudio tiene como objetivo evaluar la madurez de UX de las empresas de la región Sudeste de Brasil desde la perspectiva de sus gestores. El estudio sigue un enfoque cualitativo, con entrevistas realizadas a 10 gestores de UX. El análisis y la clasificación de la madurez de UX de las organizaciones se basaron en el modelo de Nielsen Norman Group. Los resultados mostraron que los niveles de madurez "estructurado" y "orientado al usuario" son los más comunes en estas organizaciones. Esto indica que, aunque en general las prácticas de UX están bien organizadas, aún existen retos para alcanzar un nivel de madurez en el que los usuarios sean el centro de toda la toma de decisiones.
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Derechos de autor 2024 Ana Caroline Comuniam Kalle, Rodrigo Franklin Frogeri
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